Arccos

Dial in Your Game

Arccos is the Official Game Tracker of the PGA Tour. The platform uses smart sensors

and data insights to help players understand their game and improve performance.

PROBLEM

Many golfers didn’t realize Arccos sensors could now pair directly with Apple Watch which improved their seamless technology significantly.

SOLUTION

We created a campaign that clearly introduced the new technology while presenting the brand as modern, seamless, and tech-forward.

OUTCOME

The campaign sparked stronger social engagement, which drove more trials and ultimately led to subscription growth.

EXECUTION

Campaign
Video
Digital
Social
Outdoor

The world's most frustrating game just
got a little less…what the #$@&%*!

Golf does not discriminate. It tests the patience of even the most mild-mannered players. Pros, scratch golfers, and high-handicap hackers all face the same reality. We’re all chasing that feeling. The flushed 8-iron that sticks close. The left-to-right 25-footer that finally drops. That’s why golfers will do almost anything to get better.

So they tinker. They test new putting stances. They tweak grips. They chase fixes.

Dial in Your Game taps into that madness, but offers something that actually works. A clear understanding of your game. Not the one you think you have, but the one revealed through cold, hard facts. The campaign positioned Arccos as tech-forward, while still leaning into the emotional pull of golf. Because data shows you where you’re losing shots, and emotion is what keeps you chasing the next great one.

:20 "Dial in Your Game"

Behind the Scenes

Both the video and static elements utilized a seamless blend of Cinema 4D, Blender and After Effects. The spot required modeling the 3D world and then compositing it alongside live-action footage and photographic assets.