CREATIVE DIRECTOR / ART & COPY
Stop Handgun Violence
#20LittleHands
Stop Handgun Violence is a Boston-based nonprofit focused on reducing
gun violence through education, advocacy, and awareness.
PROBLEM
Gun violence continues to take innocent lives, yet our country does nothing meaningful about it.
SOLUTION
We used a highly visible billboard to confront and highlight the human cost of gun violence.
OUTCOME
Sustained awareness and press coverage kept the issue of gun violence in the public eye.
EXECUTION
Guerilla Stunt
Content Creation
Video
Digital
Social
Outdoor
Humans. Not numbers.
The iconic Stop Handgun Violence billboard along the Massachusetts Turnpike was impossible to miss. Installed near Fenway Park, it stretched roughly 252 feet wide and 20 feet tall and was seen by about 150,000 drivers daily. Its scale was intentional. One of its most powerful elements was a digital ticker that continuously counted the number of Americans killed by guns, updating in real time.
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At the time of the Sandy Hook massacre, the iconic Stop Handgun Violence billboard on the Mass Pike featured a giant red hand representing the victims of gun violence. In response to the children murdered in Newtown, we spray-painted twenty small hands in primary colors. Each was created from an individual stencil, so every imprint was unique. The goal was to humanize the loss, turning abstract numbers on a digital ticker into something personal, visceral, and impossible to ignore.
