CREATIVE DIRECTOR / ART & COPY
New England Center for Children
One Powerful Place
NECC is a leading education and research institution that supports children
with autism through school programs, clinical services, and professional training.
PROBLEM
Despite NECC’s global impact and groundbreaking work in autism education and research, the organization still isn’t a household name.
SOLUTION
For their 50th Anniversary, we set out to create a campaign worthy of their achievements and position them on the world stage, closer to institutions like Dana Farber.
OUTCOME
The campaign debuted at their annual gala, delivered record-breaking fundraising, and pushed the brand into far wider awareness. It marked a real step toward the stature they deserve.
EXECUTION
Campaign
Video
Print
Digital
Social
It's not just a building. It's not just a school.
It's much more powerful than that.
To the families who walk through its doors, it’s everything. NECC is a place where they can finally exhale. A place where parents know someone truly sees their child, not just the diagnosis but the whole person.
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For fifty years, NECC has advanced the field through research, education, and advocacy. They have trained teachers and families, shaped policy, challenged insurance barriers, and built a curriculum used across the country and around the world.
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To tell that story, we wrote a film in a voice that felt honest and human. A tone that fit Jon Stewart, whose long support of the autism community gave the narration real weight. Sometimes brands forget that a touch of humor, even with serious topics, doesn’t minimize the issue. It makes it relatable. That’s why the film resonated. The piece honors the first fifty years and marks the start of the next fifty. A clear line between what NECC has built and what comes next.
